Dictionary Entry


Similar to B2B and B2C - B2G is the abbreviation for business to government. Businesses that are in the B2G market are selling their products or services to the government. It is also referred to as public sector or business to administration (B2A).

Challenges for new businesses trying to enter the B2G market are long sales-cycle times, yearly financial plans that are agreed upon democratically by non-experts, non-responsiveness by e-mail and short windows a day where they can be reached by phone.

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