Unique Selling Proposition
The term Unique Selling Proposition (USP) describes the differentiation between your company/product/brand and important competitors. To create the highest interest with the customers, entrepreneurs aim to create a company/product/service that stands out and will benefit the customers in a unique way that is not provided by the competitors. For both investments but also potential customers and partners it is crucial to know the USPs by heart. Therefore a proper competitor analysis is vital.