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Word-of-Mouth-Marketing
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Word-of-Mouth-Marketing

Word-of-Mouth advertising is an oral or written recommendation by happy customers to the next prospective customers referring goods or services. It is a free and effective marketing tool since personal recommendations are highly credible. Strategies to encourage word-of-mouth marketing include offering consumers ways to share information about products and services, and engaging and interacting with the consumer, e.g. through Social Media.

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